The role of an executive coach is to help a client achieve professional and personal ambitions by honing their performance. Unlike a mentor, the relationship should be one of equals and involve regular meetings, either in person or by Skype. Until only a few years ago, it might have been seen by many in the business world as a sign of weakness to be assisted by a coach — an indication that an executive had many challenges that needed to be overcome. But these days, it often indicates a serious corporate player, someone who is valued by their employer — much in the way an elite athlete is honed and sharpened by a personal trainer.
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